| client: |
western union |
| content type: |
faq page |
| objective: |
edit for brand, style, and usability |
| goals and improvements: |
significantly reduce word count and add bullets and breaks for easier scannability
break links out of paragraph copy and apply color treatment to increase visibility
limit paragraphs to no more than three lines of text (in all but one case)
improve conversational tone
condense related questions and concepts
cut page scroll in half |
|
